Corporate identity
Nowadays you have no chance to impress a potential customer only by a striking name of your company or trademark. In the marketing struggle different means are used, integrated effect is advisable.
A logotype on packing is not only subject of pride for manufacturers, but also an effective marketing tool. If a customer comes across it many times everywhere: from showcases to television advertisement - he starts to recognize it. It’s always pleasant to recognize a well-known thing; customers are glad that they are free from the constant necessity to change for a while.
To develop a good logotype and to use it actively – it’s a single step in the right direction. Why only a single? In the variety of goods even an aesthete mad on design won’t remember your logo if he will see it only a few times.
Today you have to show an article of trade or a trademark to customers more than 20 times before you can speak about steady recognition.
How to justify promotion expenses? The answer is quit simple: you should connect customers’ ideas about your company with corporate identity.
Corporate identity – the concept itself has a trace of solidity. In a certain way the availability of corporate identity is the evidence of company’s ripeness and stability, one-day firms don’t need brand books. The keywords are unity and recognition. Corporate identity helps to accomplish these tasks.
Corporate identity is a unique system of visual identification for your company. It’s a set of rules that includes standards for your corporate design: logotype, images, colors and fonts.
Design agency that develops a corporate identity usually gives to their customers not only sets of rules, but also promotional materials that can be used in their activities: business cards, envelopes, paper forms and others.
Number and assortment of materials is unlimited: promotional materials, uniform of employees and even appearance of company cars can be among them. The optimal set of elements is defined by the scale and needs of your business.
We are ready to develop recognizable corporate identity for your business and to work out a set of rules how to use it properly (also called brand book).
The standard set includes:
- Logotype (gray-scale and colored).
- Trademark.
- Paper forms, business cards, envelopes.
- A guide that describes usage of corporate fonts and colors.
- A guide that describes placing of your corporate identity’s elements.
We can develop any corporate souvenirs and promotional materials on the base of your corporate identity – right up to billboards and banners, advertising modules for the press, badges and corporate greeting cards.
To place an order or to ask for additional information please contact us.