Advertising and Promotion
Nowadays you can hardly find a man who absolutely doesn?t believe in the effectiveness of advertising.
The other point is whether an advertisement is developed by professionals, whether it takes your potential audience into account? In other words, whether this advertisement works for you or not.
Internet is a special information space and you shouldn?t repeat other?s mistakes when you promote your web site.
The first mistake
To cover all kinds of mass media many agencies offer also Internet marketing to their customers. As the result a round sum is turned into thousands of mouse clicks and disappears completely in the banner exchange networks. The abilities of banner advertisement in fact are very limited.
The second mistake
Aggressive rich-media monsters ?swallows up? visitors of big portals and thrust upon them goods and services instead of free mailboxes they were intended to check. Unfortunately neither wine nor expensive car can attract a user when he or she simply wants to write emails. Obtrusive advertisement that doesn?t match the user?s informational needs doesn?t work in the Internet.
The third mistake
There is one more method to become famous on the Web. Thousand of emails containing spam produced this effect. Ill fame is a kind of fame, but does it produce the effect you need?
Internet users don?t have respect for spammers.
Only projects that made others to pay attention to them can achieve much success in web promotion. Our strategies of web resources promotion are based on this statement. Specialists of our company help you to avoid pitfalls of Internet marketing and make your advertisement on the Web most effective.
Planning and organization of competent advertising campaigns
Competent means:
- Expedient ? the advertisement helps you to accomplish your tasks.
- Thought-out ? you potential consumers should see the advertisement.
- Intelligent - no-purpose traffic brings you only expenses.
The development of an advertising campaign means:
- Prior consulting, definition of tasks and goals.
- Development of promotional materials (banners, texts) and placing of the advertisement in mass media.
- Report and analysis of effectiveness.
Search Engine Optimization
More than 80% of Internet users utilize search engines to find information they are interested in. Internet is huge, that?s why the majority of users don?t look through more than 2 or 3 pages with search results. After that they either find something worth to examine or leave the search engine.
Is it possible to place the link to your web site just on these first pages?
Yes, it is. In that case we have a low-pressure Internet advertising. A user will find information about your company without assistance. He trusts the search engine so he won?t take this information as skeptical, as any common advertisement.
Search engine optimization is lengthy process. The effect you can reach with it is much more powerful than other kinds of Internet advertising.
The main phases are:
- Analysis of current situation. If you web site isn?t submitted to search engines or catalogues we?ll do it for you.
- We compose a list of keywords to target your site.
- Remaking of your web site?s content.
- Monitoring and reporting.
No means what kind of advertising you?ll change: banners, context adds, search engine optimization and catalogue placing ? it should accomplish your tasks.
To get more information please contact us:
Banner is a static or animated picture that is placed on web pages as advertisement. This picture usually points to the advertiser?s web site.
Search engine is a tool for finding information in the Internet. Special program (robot) surfs the Web and collects information from web sites. If a user makes a request the search engine looks through the prepaid index. The search result is a list of links to documents (web pages) that matches the request.
Keywords are words that characterize content of a web page. A search engine uses them to index pages and to put out the search results.